Sports Illustrated: Fantasy Football '15 Covers

AGENT: Bernstein&Andriulli /// CLIENT: Sports Illustrated /// STUDIO: Elevendy

TIME TO DO THE IMPOSSIBLE
4 covers - that will be seen by 300 million people, oh... and you have 5 days flat.
 
We were honored to be chosen by the great folks at Sports Illustrated to produce the concepts and final production pieces for their Legendary Sports Illustrated Fantasy Football Issue. They handed us the player image RAWs and said "Your theme is fantasy, go nuts." Which was music to our ears.
 
SOCIAL PROOF
When images like these are shared by the superstars and teams they represent, the media impressions go through the roof. The numbers below are within the first 24hrs of being released.
 
PEEK BEHIND THE CURTAIN
A quick look at some of the elements and work that went into pulling this off
Initial concepts included fantasy player stats. These were abandoned in an effort to put more focus on the player and let the fantasy vibe take center stage.
3D elements were modeled in Luxology's Modo 901 to give us more flexibility and control over direction, shape, lighting, and realism.
Additional 3D image support
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